How To Get Your Firm Highly Ranked on the Map and Search Pages in Your Area
Thursday, April 17, 2025
Webcast or Webinar, Online
1:30 PM - 2:31 PM (opens at 1:00 PM) EST
1Credits
Technical Business
Registration is Open
Members
$39.00 Regular Price
Non-Members
$59.00 Regular Price
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Course Type: Webcast
Course Code: 25/AC118417
Level: Update
Vendor: ACPEN
Field of Study: Communications and Marketing
Overview:
The lion’s share of searchers go to Google when looking for CPAs and tax or accounting practitioners, yet most CPAs have no idea how to ensure that they are ranked highly and found by their ideal clients.
This course will equip you with the newest updates about how Google is sorting businesses like yours as well as up-to-date best practices for shooting up the rankings so your practice finds itself in the coveted “snack pack” (the first three businesses listed when people search on a mobile device or with a “localize” search term). Discover the rarely-discussed secrets to ensuring that your practice gets discovered by the best kinds of prospects—the ones who are looking for exactly what YOU provide.
Objectives:
- Understand the different places your business can rank on Google and the different factors Google is looking for
- Identify the highest points of leverage for ensuring that your Google Business Profile (GBP) listing is fully optimized for being found
- Be able to identify the biggest mistakes most tax and accounting practices are making with their GBP listings
- Know the importance of getting reviews for your Google Business Profile
- Recall how to use the search results pages as an ongoing new client acquisition "machine"
Major Topics:
- Understanding how Local SEO works
- Google Business Profile basics
- The importance of reviews
Major Topics:
- Understanding how Local SEO works
- Google Business Profile basics
- The importance of reviews