Social Media: The Bare Necessities
Saturday, December 28, 2024
Webcast or Webinar, Online
10:00AM - 11:03AM (opens at 9:30 AM) EST
1Credits
Technical Business
Registration is Open
Members
$39.00 Regular Price
Non-Members
$59.00 Regular Price
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$20.00 Members / $28.00 Non-Members
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Course Type: Webcast
Course Code: 24/AC444794
Level: Basic
Vendor: ACPEN
Field of Study: Communications and Marketing
Overview:
Social media has become a ubiquitous phenomenon in our business world. However, just because it exists is not a good reason to use it. This workshop is designed to give you an overview of the social media landscape to help you decide if you want to engage with and on social media and, if so, what channel(s) are most strategic for you and your business. The workshop ends with a simple framework to help you use social media as a credibility strategy for your business, giving you a strategy for creating a year's worth of social media content in a single day.
Objectives:
- Gain an overview of the primary social media channels and the pros/cons of each
- Get insights as to why you may or may not want to be on various social media channels for your business
- Learn how to create a bare-bones social strategy to give your sites credibility
Major Topics:
- Communication
- Social Media
- Marketing
- Publicity
- Public Relations
- Business Strategy
Major Topics:
- Communication
- Social Media
- Marketing
- Publicity
- Public Relations
- Business Strategy