Surgent's Business Development: Referral Rally
Overview:
Participants play the role of a consultant brought into an accounting firm that needs help building new business and restoring their sales pipeline. Players apply core business development principles as they move from analyzing networking groups to meet people that most closely align with the company's vision to choosing the right contacts that will best lead to referrals for the struggling company. The game's accompanying video, "Business Development for Accounting and Other Professionals" provides additional reinforcement of the topics and learning objectives.Objectives:
- Be familiar with ways to expand a client base through networking and referral sources
- Understand how professionals differentiate their practice in a crowded field of competitors
Major Topics:
- Networking organizations
- Obtaining referral sources
Designed For:
Accounting professionals needing to develop core business development skills, including the importance of building their professional networkPrerequisite:
NoneAdditional Info:
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For technical support, registration questions or other customer service-related inquiries, please call (800) 778-7436 or email [email protected]. Phones are staffed from 8:30 a.m. to 5:00 p.m. Eastern Time, Monday through Thursday, and 8:30 a.m. to 4:00 p.m. Eastern Time on Friday.